Read this essay and over 1,500,000 others like it now. Don’t miss your chance to earn better grades and be a better writer! Please sign up to read full document. Mass media is one essay on newspaper advantages and disadvantages the fastest medium of exchange of information which capture audience attention and interest, for example, television and radio is said to be the best Mass Media.
A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation. In the Northern Uganda there has been a civil war and FM radios contributed towards bringing peace after 20 years of crisis which was emphasized by both the respondent interviewees and focus groups. For the past two years the FM stations have been running peace and reconciliation programmes in the northern Uganda to make a group of army surrender and come out of the bush.
The rebels were mostly from Lira and other neighboring districts from where they were forcefully abducted or conscripted into rebel ranks. The radio stations, in collaboration with church leaders and peace non-governmental organizations, have been stressing the spirit of reconciliation and forgiveness of the rebels, who have killed, abducted or maimed many people, as well as destroying or looting people’s property. Peace and reconciliation programmes in FM radios act as a useful device related to countries where there is a lot of violence. The second advantage is cultural awareness. Cultural programmes where there is the use of local language is highlighted as an aspect of cultural development by both the interviewees and focus groups. An elderly presenter on Radio Rhino was another good example for cultural development as he was well versed with the norms, values and traditions of the local community. You can share photos and even host events which you can invite your friends to.
It allows businesses to showcase all of the products they have to offer. Many local groups are formed that allow people to sell their things or look for things to buy they may need. Freedom of expression is the concept of being able to transfer ideas or thoughts verbally or otherwise freely without censorship. It was awarded global recognition as a universal human right and ingrained in the Article 19 of the Universal Declaration of Human Rights.
In spite of its status, it is never absolute in any country. To this end, the dignity of a person is much more of his expression than wealth. In actual sense, the loss of freedom of expression is equated to loss of credibility in all respects. Governments today spend billions in branding themselves as investor destinations providing return on investment through social, economic and political stability. However, these efforts to achieve desired economic growth becomes unrewarding with a subdued sense of expression.
Talk shows and debates that are conducted on the radio gives people chance to voice out their opinions and express their views of ideas about a particular issue. Convenient and Flexible: The television is a convenient and flexible advertising medium, owing to its widespread popularity and the ease with which a message can reach millions of viewers internationally and nationally. Television advertising allows advertisers the flexibility to use various approaches and different combinations of audio, video and text to make ads memorable and emotional, depending on the product or service or the target audience. Strong Impact: Television advertising uses audio and visual effects to create a lasting impact. Marketers interact color, sound, sight, drama and motion to ensure that their message is strong and persuasive.
Additional tactics and props, such as attractive models, elaborative sets, enchanting graphics and audio-visual effects further enhance impact. Intrusive: Consumers often bemoan the intrusive nature of television advertisements and find ways to avoid commercials. This limits the effectiveness of television advertising. Consumers either take time out during a commercial to make a trip to the refrigerator or surf programs on other channels.